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Las cinco leyes del blog convincente

2 febrero, 2007
by

1. The Law of Value
Your blog must provide value to the reader by addressing a problem, concern, desire, or need that the reader already has. Fresh, original content is critical.

2. The Law of Headlines and Hooks
Your post titles must stand out in a crowded, noisy blogosphere, and you must quickly communicate the value of reading further with your opening.

3. The Law of “How To”
People don’t want to know “what” you can do, they want to know “how” it’s done. If you think you’re giving away too much information, you’re on the right track.

4. The Law of the List
Love them or hate them, informational posts presented in list format are easily digestable, and allow for an efficient transfer of your value proposition to the reader.

5. The Law of the Story
Stories are the most persuasive blogging element of all, as they allow you to present a problem, the solution, and the results, all while the connotation of the story allows readers to sell themselves on what you have to offer.

Según Copyblogger.

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